Why Even the Smallest Business Needs a Website
From dog walkers to DJs, every small business needs a website. Here’s why:
1. It establishes your credibility
In today’s digital age, potential customers often view a lack of a website as a red flag. An online presence helps show your potential customers that your business is legitimate and professional, helping you build trust from the very start. Even if you’re already active online via social media, a survey by Verisign found that 84% of consumers believe a business with a website is more credible than one with only social media profiles.
2. More people can find you
Many people will research a business online before making an enquiry or purchase. Having a website improves your chances of being discovered, and gives you an opportunity to showcase previous work you’ve done or testimonials from other customers. A website also ensures your business can be found online through search engines like Google.
3. It works even when you don’t
Unlike a physical storefront, a website is accessible 24/7. It allows potential customers to learn about your business, browse your offerings, and contact you at any time. For example, a small bakery might list its menu, opening hours and location on its website, ensuring customers can find this information even after closing time. This means you’ll never miss an enquiry, or risk losing out to competitors who have websites when you don’t.
4. It maximises your marketing
A website serves as a hub for all your marketing activities, from social media campaigns to email newsletters. Directing all online enquiries to your website means every potential customer will see the information you post there. It also allows for targeted digital marketing, such as Google Ads, which can drive traffic directly to your site. You can also use your website to establish your own expertise, for instance, sharing hints and tips on a blog can attract visitors through valuable content.
5. It encourages customer engagement
A website can facilitate direct interaction with customers through contact forms, chat features, or an e-commerce functionality. This makes it easier for small businesses to convert online visitors into paying customers. For example, a small local clothing boutique could use an online store to sell products to customers who cannot visit in person.
What’s more, it’s possible to build a website without breaking the bank. Thanks to platforms like Squarespace (our favourite!), websites are more affordable than ever, making them accessible even for micro-businesses. Here at DoeCreates, we’ve worked on websites for blue chip companies, government bodies and sole traders. If you’re interested in taking your online presence to the next level, drop us a line or book a call today.